Strategy·1 / 5
Choose your platforms with intent
~5 min read
You do not have to be everywhere. You have to be excellent on the 1-2 platforms where your audience actually lives.
| Platform | Best for | Format |
|---|---|---|
| Visual brands, lifestyle | Reels, carousels, stories | |
| TikTok | Discovery, virality | Short vertical video |
| YouTube | Depth, authority, evergreen reach | Long video + shorts |
| B2B, recruiting | Posts, articles | |
| X / Twitter | News, real-time conversation | Text, threads |